Position Filled: Marketing Manager

The Thunder Bay Symphony Orchestra (TBSO) is seeking a full-time Marketing Manager.

Now in its 58th (Seriously Great!) season, the TBSO delivers 21 regular season performances, 4 educational programs delivered to local and regional schools, as well as a half dozen or more special events involving 168 musician services in total.

Reporting to the Executive Director, the Marketing Manager will be responsible for planning, organizing and administering the successful delivery of the TBSO’s brand, marketing and communications. The Marketing Manager will collaborate with the Director of Development to align marketing to the the TBSO’s donation, gifting, sponsorship and fundraising programs. The Marketing Manager will also collaborate with the Director of Operations to coordinate the annual operations plan and calendar with the annual marketing-communications plan and calendar. This is an essential, demanding and critical position within the organization.

Deadline to apply: October 10, 2018


Developing and implementing a comprehensive Marketing Plan including, advertising, promotions, social media, and media relations aligned to TBSO strategy, brand and budget

Developing and maintaining detailed marketing revenue and expense budgets for Finance Administrator, modify activities based on ticket sales performance

Cultivating contacts and relationships with media outlets, including negotiation of media sponsorships in partnership with Director of Development, and consulting with and briefing arts reviewers and broadcasters

Overseeing external professional design and production contractors/consultants in generating major marketing and publicity materials

Developing and monitoring promotions for subscription campaign, single ticket campaign, including website and social media

Creating promotional strategies, crafting messaging, writing and distributing editorial features to media

Supervise distribution of all campaign related collateral materials, including social media and digital distribution (email, etc.)

Coordinating design and updates to the TBSO website, ongoing

Enhancing website functionality as required with contractor(s), e.g. e-commerce plugins, surveys, integration with Sumac (CRM), etc.

Using office staff and Operations Coordinator as support, collecting content, providing design brief and supervising production of TBSO’s Curtain Call house program

Using office staff and volunteers as support, collecting content and supervising production of 4-page Event Programs for all TBSO events

Coordinating multimedia projects, photography and visual services and activities

Acting as a spokesperson to the media and public as required by providing program information

Developing and maintaining TBSO news blog on website, including content timeline, creating written or video content (articles, interviews, previews, etc.)

Supervising the creation and updating of content for website and social media platforms

Using services of office staff and volunteers, overseeing production of media kits, and coordinate all media events

Collecting and filing TBSO marketing materials, reviews, articles, and previews for archival purposes

Contributing to, organizing and managing the TBSO’s creative archive, including art, media and photography resources

Front-of-house concert and other duties as required


The successful candidate will have 3 to 5 years of experience in a demanding marketing and administrative environment. A Bachelor’s Degree is seen as a minimum requirement, however a combination of training and experience will be considered.

Experience with MS Office, especially Excel, is essential, as is fluency with web and social media. Proficiency in Adobe CC is an asset but not essential. The successful candidate will possess superior writing and organizational skills. A background in journalism and/or office administration would be helpful. Interpersonally, the Marketing Manager will be collaborative, self-directed, as well as open to input from other team members. This is not a creative position, it is a mission-focussed position.


This is a full-time mid-level to senior position within the organization. Salary will be attractive (as possible for a small not-for-profit) and commensurate with skills and experience. Benefits include generous time off during the winter holiday season and the summer off-season. The TBSO is an equal opportunity employer, and provides a safe and supportive workplace.


Apply before midnight Wednesday, October 10, 2018. Include letter and résumé with three references in single pdf document. Pending level of response, application deadline may be extended. Only selected candidates will be notified. We thank all who apply.